What We Do

We research your company, your competitors, and your target audience. We then create a keyword list based on those your customers use when searching for your products or services. We add these words to your site and check that it is working to its full potential.

Why We Do It

How keywords are used in your website copy and headings affects where search engines place you on the search pages. The speed and mobile responsiveness affect your user experience and ranking.

How It Helps You

Optimising your keywords and fixing any technical issues will improve your business’s ranking, and your potential customers will see you before your competitors. In fact, 75% of people do not scroll past the first page of Google. So that is where we aim to put you!

Our SEO Strategy

Step 1 – Research

We will use our knowledge and experience to ensure you get maximum results from your investment. Of course, your website is a direct mirror of your business, and any modifications will be made only after a prior discussion with you to ensure alignment with your vision.

Keyword Research

We analyse and target the keywords your potential customer are searching for, ensuring your website aligns with their search intent.

Keyword Mapping

Once approved, we’ll strategically place these keywords throughout your website, ensuring each keyword set has its own dedicated page. This will enhance your site’s relevance and visibility in search engine results.

Technical Audit

Conducting a comprehensive technical audit helps us ensure that your website adheres to the best SEO practices. This includes optimising site speed, fixing broken links, improving mobile responsiveness, and more, all of which contribute to higher search engine rankings and a better user experience.


Once the proposed changes are approved, our team will swiftly implement them. This ensures that the improvements identified in the audit are applied, enhancing your website’s performance in search engines and overall user satisfaction.

Step 2 – Content

Webpage content stands as one of the most crucial on-page SEO factors. Google relies on content to answer users’ questions, known as keywords. Our process focuses on crafting and optimising content to align with these queries, ensuring relevance and visibility for your website.

Content Review

Reviewing existing content and suggesting improvements ensures your web pages are optimised with appropriate heading tags and naturally integrated target keywords. This enhances visibility to search engines and improves user experience by offering relevant and cohesive content.

Content Creation

Creating additional or enhancing existing content addresses the need for higher-quality and more comprehensive information on your website. This supports improved keyword density and relevancy, attracting more organic traffic and engaging your audience effectively.

Content Collaboration and Editing

Sharing proposed changes and newly created content for your review ensures you’re fully satisfied. Your ability to edit gives you control over the final content, ensuring it aligns perfectly with your vision and business goals.


Upon your approval, our team will seamlessly implement the reviewed and edited content onto your website, creating new pages if needed. Implementing optimised content helps improve search engine rankings and overall site credibility, enhances user engagement, and drives better conversion rates.

Step 3 – Link Building

Continuous link-building cultivates authority for your website. As your site gains trust and rapport with Google through quality backlinks, it elevates your chances of ranking higher for a broader spectrum of keywords. Here is how we will build backlinks to your website:

Identifying Prospective Websites

Continuous Research: Conduct ongoing research to discover new websites within your niche or industry. This ensures a steady pipeline of potential opportunities for acquiring backlinks.
Quality Checks: Evaluate each website’s quality by assessing its domain authority, the number of outbound links, the overall quality of existing articles, and the site’s historical performance. This rigorous evaluation guarantees that the websites selected align with your goals and standards.

Request for Collaboration

Contact Outreach: Utilise various tools to find contact information for website owners. Craft personalised outreach messages clearly stating your intent to collaborate on content placement.
Adherence to Guidelines: Uphold ethical practices by strictly avoiding backlink payment, which contradicts Google’s guidelines. Maintain transparency about your objectives and establish a foundation for genuine collaboration.

Agreeing on Publication Criteria

Negotiation and Agreement: Engage in discussions with website owners to finalise the terms of collaboration. This includes agreeing on blog topics, word count, image requirements, and the overall tone of the content.

Gathering Necessary Material

Comprehensive Information Collection: Explore various sections of the selected website to gather all necessary materials for the content creation process. This may include data, statistics, or any specific information required to meet the criteria set during the negotiation phase.

Content Creation

Aligning with Criteria: Utilise the collected information to craft content that aligns with the agreed-upon criteria. This ensures that the content meets the website owner’s expectations and enhances the likelihood of successful publication.

Thorough Proofreading

Editing for Accuracy: Assign the content to a proofreader who meticulously reviews and edits the article to ensure accuracy, correctness, and adherence to any specific guidelines provided by the website owner. This step is crucial for maintaining professionalism and credibility.

Image Selection and Copyright Compliance

Image Sourcing: Assign the task of selecting suitable images to the imagery department. They typically use stock photo websites to find high-quality visuals that complement the content.
Ensuring Copyright Compliance: Verify that all selected images adhere to copyright regulations, preventing legal complications.

Publication and Reporting

Transfer to Outreach Department: Once the content is finalised, transfer it to the outreach department. They are responsible for sharing the article with website owners, fostering a smooth and efficient publication process.
Monthly Reporting: Provide monthly reports, including details about the published articles. This ensures transparency and lets you stay informed about the progress of the link-building efforts.